Journal Article

Field studies of psychologically targeted ads face threats to internal validity

Proceedings of the National Academy of Sciences
Author(s)

Dean Eckles

Brett Gordon

Garrett Johnson

This is a Letter to the Editor, commenting on Matz et al. (2017), PNAS, 114:12714–12719.
Date Published: 2018
Citations: Eckles, Dean, Brett Gordon, Garrett Johnson. 2018. Field studies of psychologically targeted ads face threats to internal validity. Proceedings of the National Academy of Sciences. (23)E5254-E5255.