Journal Article
What We Feel and Why We Buy: The Influence of Emotions on Consumer Decision-Making
Current Opinion in Psychology
Author(s)
Chethana Achar
Jane So
Nidhi Agrawal
Adam Duhachek
Date Published:
2017
Citations:
Achar, Chethana
, Jane So, Nidhi Agrawal, Adam Duhachek. 2017. What We Feel and Why We Buy: The Influence of Emotions on Consumer Decision-Making.
Current Opinion in Psychology
. 166-70.