Journal Article

What We Feel and Why We Buy: The Influence of Emotions on Consumer Decision-Making

Current Opinion in Psychology
Author(s)

Chethana Achar

Jane So

Nidhi Agrawal

Adam Duhachek

Date Published: 2017
Citations: Achar, Chethana, Jane So, Nidhi Agrawal, Adam Duhachek. 2017. What We Feel and Why We Buy: The Influence of Emotions on Consumer Decision-Making. Current Opinion in Psychology. 166-70.