Working Paper

The Psychology of Basket-Size: How Mental Representation and the Relationships among Products Influence Purchase Quantity

Author(s)

Kelly Goldsmith

Jing Xu

Ravi Dhar

Date Published: 2017
Citations: Goldsmith, Kelly, Jing Xu, Ravi Dhar. 2017. The Psychology of Basket-Size: How Mental Representation and the Relationships among Products Influence Purchase Quantity.