Journal Article

The Compensatory Consumer Behavior Model: How Self-Discrepancies Drive Consumer Behavior

Journal of Consumer Psychology
Author(s)

Naomi Mandel

Derek D. Rucker

Jonothan Levav

Adam Galinsky

Date Published: 2017
Citations: Mandel, Naomi, Derek D. Rucker, Jonothan Levav, Adam Galinsky. 2017. The Compensatory Consumer Behavior Model: How Self-Discrepancies Drive Consumer Behavior. Journal of Consumer Psychology. (2)133-146.