Journal Article

Keep it simple, stimuli: brain-vetted elements of movie trailers predict opening weekend ticket sales

Advances in Consumer Research
Author(s)

Moran Cerf

Samuel Barnett

Date Published: 2017
Citations: Cerf, Moran, Samuel Barnett. 2017. Keep it simple, stimuli: brain-vetted elements of movie trailers predict opening weekend ticket sales. Advances in Consumer Research.