Working Paper

Dynamic CPM Pricing Models for Display Advertising

Author(s)

Chaithanya Bandi

Dinesh Garg

Sachin Garg

KrishnaPalSingh Rathore

Date Published: 2017
Citations: Bandi, Chaithanya, Dinesh Garg, Sachin Garg, KrishnaPalSingh Rathore. 2017. Dynamic CPM Pricing Models for Display Advertising.