Journal Article

. A Ticket for Your Thoughts: Method for Predicting Movie Trailer Recall and Future Ticket Sales Using Neural Similarity Among Moviegoers

Journal of Consumer Research
Author(s)

Moran Cerf

Samuel Barnett

Date Published: 2017
Citations: Cerf, Moran, Samuel Barnett. 2017. . A Ticket for Your Thoughts: Method for Predicting Movie Trailer Recall and Future Ticket Sales Using Neural Similarity Among Moviegoers. Journal of Consumer Research.