Tusk Strategies' Campaign for Uber in New York City

The mayor of New York City, Bill de Blasio, along with the city council, planned to introduce legislation to cap the annual growth of ridesharing companies like Uber at just 1 percent. The council was expected to vote on the issue in July 2015. When the news broke, Uber hired Bradley Tusk's political and strategic consulting firm to devise a campaign that would drum up support for Uber's position. Tusk had only weeks to figure out how to mobilize thousands of New York City Uber drivers and riders to convince a historically weak city council to veto legislation supporting an iconic, billion-dollar taxi industry at the behest of the world's most powerful mayor.