Working Paper

The Online Display Ad Effectiveness Funnel & Carry-Over: A Meta-study of Ghost Ad Experiments

Author(s)

Garrett Johnson

Randall Lewis

Elmar Nubbemeyer

Date Published: 2016
Citations: Johnson, Garrett, Randall Lewis, Elmar Nubbemeyer. 2016. The Online Display Ad Effectiveness Funnel & Carry-Over: A Meta-study of Ghost Ad Experiments.