Journal Article

The Impact of Emotions on the Persuasiveness of Detection versus Prevention Health Appeals

Marketing Science Institute Reports
Author(s)

Chethana Achar

Meng-Hua Hsieh

Nidhi Agrawal

Date Published: 2016
Citations: Achar, Chethana, Meng-Hua Hsieh, Nidhi Agrawal. 2016. The Impact of Emotions on the Persuasiveness of Detection versus Prevention Health Appeals. Marketing Science Institute Reports. 16-128.