Working Paper

SHORT WHITE PAPER: A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook

Author(s)

Florian Zettelmeyer

Brett Gordon

Dan Chapsky

Neha Bhargava

Date Published: 2016
Citations: Zettelmeyer, Florian, Brett Gordon, Dan Chapsky, Neha Bhargava. 2016. SHORT WHITE PAPER: A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook.