Working Paper

LONG WHITE PAPER: A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook

Author(s)

Gordon Brett

Florian Zettelmeyer

Neha Bhargava

Dan Chapsky

Date Published: 2016
Citations: Brett, Gordon, Florian Zettelmeyer, Neha Bhargava, Dan Chapsky. 2016. LONG WHITE PAPER: A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook.