Journal Article

Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth

Journal of Consumer Research
Author(s)

David DuBois

Derek D. Rucker

Adam Galinsky

Date Published: 2016
Citations: DuBois, David, Derek D. Rucker, Adam Galinsky. 2016. Dynamics of Communicator and Audience Power: The Persuasiveness of Competence versus Warmth. Journal of Consumer Research.