Journal Article

Capturing consumer experiences: A context-specific approach to measuring engagement

Journal of Advertising Research
Author(s)

Bobby Calder

Mathew Isaac

Edward Malthouse

Date Published: 2016
Citations: Calder, Bobby, Mathew Isaac, Edward Malthouse. 2016. Capturing consumer experiences: A context-specific approach to measuring engagement. Journal of Advertising Research. (1)1-14.