Journal Article
Naive Theories about Persuasion: Implications for Information Processing and Consumer Attitude Change
International Journal of Advertising Research
Author(s)
Date Published:
2015
Citations:
Pablo, Brinol, Derek D. Rucker, Richard Petty. 2015. Naive Theories about Persuasion: Implications for Information Processing and Consumer Attitude Change. International Journal of Advertising Research. (1)85-106.