Journal Article

The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking

Journal of Consumer Research
Author(s)

Mauricio Mittelman

Eduardo Andrade

Amitava Chattopadhyay

Miguel Brendl

Date Published: 2014
Citations: Mittelman, Mauricio, Eduardo Andrade, Amitava Chattopadhyay, Miguel Brendl. 2014. The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking. Journal of Consumer Research. 953-964.