Journal Article

Proud to Belong or Proudly Different? Lay Theories Determine Contrasting Effects of Incidental Pride on Uniqueness Seeking

Journal of Consumer Research
Author(s)

Xun (Irene) Huang

Ping Dong

Anirban Mukhopadhyay

Date Published: 2014
Citations: Huang, Xun (Irene), Ping Dong, Anirban Mukhopadhyay. 2014. Proud to Belong or Proudly Different? Lay Theories Determine Contrasting Effects of Incidental Pride on Uniqueness Seeking. Journal of Consumer Research. (3)697-712.