Author(s)
Xun (Irene) Huang
Ping Dong
Anirban Mukhopadhyay
Date Published:
2014
Citations:
Huang, Xun (Irene), Ping Dong, Anirban Mukhopadhyay. 2014. Proud to Belong or Proudly Different? Lay Theories Determine Contrasting Effects of Incidental Pride on Uniqueness Seeking. Journal of Consumer Research. (3)697-712.