Journal Article

A Simultaneous Model of Consumer Brand Choice and Negotiated Price

Management Science
Author(s)

Yuxin Chen

Sha Yang

Ying Zhao

Date Published: 11/04/2014
Citations: Chen, Yuxin, Sha Yang, Ying Zhao. 2014. A Simultaneous Model of Consumer Brand Choice and Negotiated Price. Management Science. (3)538-549.