Journal Article

Modeling Contribution Behavior in Fundraising: Segmentation Analysis for a Public Broadcasting Station

European Journal of Operational Research
Author(s)

Elizabeth J. Durango-Cohen

Date Published: 2013
Citations: Durango-Cohen, Elizabeth J.. 2013. Modeling Contribution Behavior in Fundraising: Segmentation Analysis for a Public Broadcasting Station. European Journal of Operational Research. (3)538-551.