Journal Article

Interdependence vs Independent? The Age and Region Differences of Chinese Consumers' Self-Construal and their Impacts on Advertising Appeals

Journal of Marketing Science
Author(s)

Hongxia Zhang

Ying Ding

Angela Y. Lee

Jing Xu

Date Published: 2013
Citations: Zhang, Hongxia, Ying Ding, Angela Y. Lee, Jing Xu. 2013. Interdependence vs Independent? The Age and Region Differences of Chinese Consumers' Self-Construal and their Impacts on Advertising Appeals. Journal of Marketing Science. (1)50-61.