Journal Article

A Bernoulli-Gaussian Mixture Model of Donation Likelihood and Monetary Value: An Application to Alumni Segmentation in a University Setting

Computers and Industrial Engineering
Author(s)

Elizabeth J. Durango-Cohen

P. Durango-Cohen

R. Torres

Date Published: 2013
Citations: Durango-Cohen, Elizabeth J., P. Durango-Cohen, R. Torres. 2013. A Bernoulli-Gaussian Mixture Model of Donation Likelihood and Monetary Value: An Application to Alumni Segmentation in a University Setting. Computers and Industrial Engineering. 1085-1095.