Journal Article

WalMart's Impact on Supplier Profits

Journal of Marketing Research
Author(s)

Qingyi Huang

Vincent Nijs

Karsten Hansen

Eric T. Anderson

Date Published: 2012
Citations: Huang, Qingyi, Vincent Nijs, Karsten Hansen, Eric T. Anderson. 2012. WalMart's Impact on Supplier Profits. Journal of Marketing Research. (4)131-143.