In this article, the authors contribute to the 25th anniversary edition of Family Business Review by gleaning from a coterie of six established scholars insights related to the distinctive nature of family business research, the research
designs that emanate from this distinctiveness, and their thoughts related to the direction of the field. While their insights are confirmatory to many who have contributed to the field’s strong current positioning, they serve to highlight to others the rich research opportunities that remain unexplored in the vast family business arena.