Journal Article

Power and Consumer Behavior: How Power Shapes Who and What Consumers Value

Journal of Consumer Psychology
Author(s)

Derek D. Rucker

Adam Galinsky

David DuBois

Date Published: 2012
Citations: Rucker, Derek D., Adam Galinsky, David DuBois. 2012. Power and Consumer Behavior: How Power Shapes Who and What Consumers Value. Journal of Consumer Psychology. (3)352-368.