Journal Article

Personalized persuasion: Tailoring persuasive appeals to reciptpersonality traits

Psychological Science
Author(s)

J. Hirsch

S. Kang

Galen Bodenhausen

Date Published: 2012
Citations: Hirsch, J., S. Kang, Galen Bodenhausen. 2012. Personalized persuasion: Tailoring persuasive appeals to reciptpersonality traits. Psychological Science. 578-581.