Journal Article

On the Dangers of Pulling a Fast One: The Effects of Advertisement Disclaimer Speed on Purchase Intention

Journal of Consumer Research
Author(s)

K. Herbst

Eli J. Finkel

Allan

G. Fitzsimons

Date Published: 2012
Citations: Herbst, K., Eli J. Finkel, Allan, G. Fitzsimons. 2012. On the Dangers of Pulling a Fast One: The Effects of Advertisement Disclaimer Speed on Purchase Intention. Journal of Consumer Research. 909-919.