Journal Article

Investigating Effects of Out-of-Stock on Consumer SKU Choice

Journal of Marketing Research
Author(s)

Hai Che

Xinlei(Jack) Chen

Yuxin Chen

Date Published: 01/01/2012
Citations: Che, Hai, Xinlei(Jack) Chen, Yuxin Chen. 2012. Investigating Effects of Out-of-Stock on Consumer SKU Choice. Journal of Marketing Research.