Journal Article

Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis

Marketing Science
Author(s)

Soysal Gonca

Lakshman Krishnamurthi

Date Published: 2012
Citations: Gonca, Soysal, Lakshman Krishnamurthi. 2012. Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis. Marketing Science. (2)293-316.