Journal Article
Bracing for the Psychological Storm: Proactive versus Reactive Compensatory Consumption
Journal of Consumer Research
Author(s)
Soo Kim
Derek D. Rucker
Date Published:
2012
Citations:
Kim, Soo,
Derek D. Rucker
. 2012. Bracing for the Psychological Storm: Proactive versus Reactive Compensatory Consumption.
Journal of Consumer Research
. 815-830.