Case
Lowe's Companies
Author(s)
This case is not available for public distribution.
Date Published:
01/01/2011
Discipline:
Marketing;Technology
Key Concepts:
Digital Marketing, New Media, Integrated Marketing Communications, Business Development, Marketing Strategy, Consumer Behavior, Customer Experience Mapping, Social Media, Marketing ROI, Technology
Citations:
Sawhney, Mohanbir, Aarti Kumar, Hilary Meyer, Coby Neuenschwander, Sang'ona Oriedo, Mallika Pradhan, Garima Sethi, Pallavi Goodman. Lowe's Companies. 5-111-010 (KEL563).