Case

Lowe's Companies

Author(s)

Mohanbir Sawhney

Aarti Kumar

Hilary Meyer

Coby Neuenschwander

Sang'ona Oriedo

Mallika Pradhan

Garima Sethi

Pallavi Goodman

This case is not available for public distribution.

Date Published: 01/01/2011
Discipline: Marketing;Technology
Key Concepts: Digital Marketing, New Media, Integrated Marketing Communications, Business Development, Marketing Strategy, Consumer Behavior, Customer Experience Mapping, Social Media, Marketing ROI, Technology
Citations: Sawhney, Mohanbir, Aarti Kumar, Hilary Meyer, Coby Neuenschwander, Sang'ona Oriedo, Mallika Pradhan, Garima Sethi, Pallavi Goodman. Lowe's Companies. 5-111-010 (KEL563).
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