Case
Hollywood Rules
Author(s)
Wall Street hedge fund manager Kim Meyer is considering investing in an SFA (slate financing arrangement) in Hollywood. Dave Griffith, a Hollywood producer, is pitching for the investment and has conducted a broad analysis of recent movie data to determine the important drivers of a movie's success. In order to convince Meyer to invest in an SFA, Griffith must anticipate possible questions to maximize his persuasiveness.
Date Published:
05/27/2011
Discipline:
Finance;Marketing;Statistical Methods
Key Concepts:
Decision Making, Financial Analysis, Financial Planning, Market Research, Marketing, Statistical Methods
Citations:
Schmedders, Karl, Charlotte Snyder, Ute Schaedel. Hollywood Rules. 5-111-012 (KEL700).