Working Paper

Emotion, Coping Fluency and Message Framing Effects

Journal of Marketing Research
Author(s)

Adam Duhachek

Nidhi Agrawal

DaHee Han

Date Published: 2011
Citations: Duhachek, Adam, Nidhi Agrawal, DaHee Han. 2011. Emotion, Coping Fluency and Message Framing Effects. Journal of Marketing Research.