Working Paper

Congruence or Addition: The Construal Level Effects of Combining Two Dimensions of Distance

Journal of Consumer Research
Author(s)

Catherine Yeung

Nidhi Agrawal

Elison Lim

Monika Lisjak

Date Published: 2011
Citations: Yeung, Catherine, Nidhi Agrawal, Elison Lim, Monika Lisjak. 2011. Congruence or Addition: The Construal Level Effects of Combining Two Dimensions of Distance. Journal of Consumer Research.