Journal Article
Cognitive and Affective Matching Effects in Persuasion: An Amplification Perspective
Personality and Social Psychology Bulletin
Author(s)
Joshua Clarkson
Zakary Tormala
Derek D. Rucker
Date Published:
2011
Citations:
Clarkson, Joshua, Zakary Tormala,
Derek D. Rucker
. 2011. Cognitive and Affective Matching Effects in Persuasion: An Amplification Perspective.
Personality and Social Psychology Bulletin
. (37)1415-1427.