Journal Article

Cognitive and Affective Matching Effects in Persuasion: An Amplification Perspective

Personality and Social Psychology Bulletin
Author(s)

Joshua Clarkson

Zakary Tormala

Derek D. Rucker

Date Published: 2011
Citations: Clarkson, Joshua, Zakary Tormala, Derek D. Rucker. 2011. Cognitive and Affective Matching Effects in Persuasion: An Amplification Perspective. Personality and Social Psychology Bulletin. (37)1415-1427.