Journal Article

Bringing us Together or Driving us Apart: The Effect of Soliciting Consumer Input on Consumers

Journal of Consumer Research
Author(s)

Wendy Liu

David Gal

Date Published: 2011
Citations: Liu, Wendy, David Gal. 2011. Bringing us Together or Driving us Apart: The Effect of Soliciting Consumer Input on Consumers. Journal of Consumer Research. (2)242-259.