Journal Article

Why the Highest Price Isn't the Best Price

MIT Sloan Management Review
Author(s)

James Anderson

Marc Wouters

Wouter van Rossum

Date Published: 2010
Citations: Anderson, James, Marc Wouters, Wouter van Rossum. 2010. Why the Highest Price Isn't the Best Price. MIT Sloan Management Review. (2)69-76.