Journal Article

What’s Advertising Content Worth? Evidence from A Randomized Field Experiment in Consumer Credit

Quarterly Journal of Economics
Author(s)

Dean Karlan

Marianne Bertrand

Sendhil Mullainathan

Eldar Shafir

Jonathan Zinman

Date Published: 2010
Citations: Karlan, Dean, Marianne Bertrand, Sendhil Mullainathan, Eldar Shafir, Jonathan Zinman. 2010. What’s Advertising Content Worth? Evidence from A Randomized Field Experiment in Consumer Credit. Quarterly Journal of Economics. (1)263-305.