Journal Article

Recording Discrepancies in Nielsen Homescan Data: Are They Present and Do They Matter?

Quantitative Marketing and Economics
Author(s)

Aviv Nevo

Liran Einav

Ephraim Leibtag

Date Published: 2010
Citations: Nevo, Aviv, Liran Einav, Ephraim Leibtag. 2010. Recording Discrepancies in Nielsen Homescan Data: Are They Present and Do They Matter?. Quantitative Marketing and Economics. (2)207-239.