Journal Article
Purchasing Higher-Value, Higher-Price Offerings in Business Markets
Journal of Business-to-Business Marketing
Author(s)
James Anderson
Finn Wynstra
Date Published:
2010
Citations:
Anderson, James
, Finn Wynstra. 2010. Purchasing Higher-Value, Higher-Price Offerings in Business Markets.
Journal of Business-to-Business Marketing
. (1)29-61.