Journal Article

Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues

Journal of Marketing Research
Author(s)

Alexander Chernev

David Gal

Date Published: 2010
Citations: Chernev, Alexander, David Gal. 2010. Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues. Journal of Marketing Research. (4)738-47.