Journal Article

Improving Sourcing Decisions in NPD Projects: Monetary Quantification of Points of Difference

Journal of Operations Management
Author(s)

Marc Wouters

James Anderson

James Narus

Finn Wynstra

Date Published: 2009
Citations: Wouters, Marc, James Anderson, James Narus, Finn Wynstra. 2009. Improving Sourcing Decisions in NPD Projects: Monetary Quantification of Points of Difference. Journal of Operations Management. (1)64-77.