Journal Article

Empirical Models of Manufacturer-Retailer Interaction

Marketing Letters
Author(s)

Kusum Ailawadi

Eric Bradlow

Michaela Draganska

Vincent Nijs

Robert Rooderkerk

K. Sudhir

Kenneth Wilbur

Jie Zhang

Date Published: 2009
Citations: Ailawadi, Kusum, Eric Bradlow, Michaela Draganska, Vincent Nijs, Robert Rooderkerk, K. Sudhir, Kenneth Wilbur, Jie Zhang. 2009. Empirical Models of Manufacturer-Retailer Interaction. Marketing Letters.