Journal Article

Contingent Response to Self-Customization Procedures: Implications for Consumer Choice and Satisfaction

Journal of Marketing Research
Author(s)

Florian Zettelmeyer

Ravi Dhar

Ana Valenzuela

Date Published: 2009
Citations: Zettelmeyer, Florian, Ravi Dhar, Ana Valenzuela. 2009. Contingent Response to Self-Customization Procedures: Implications for Consumer Choice and Satisfaction. Journal of Marketing Research. (6)754-63.