Book Chapter

Health Risk Perceptions and Consumer Psychology

Author(s)

Geeta Menon

Priya Raghubir

Nidhi Agrawal

This chapter outlines recent developments in the consumer psychology literature examining people
Date Published: 2008
Citations: Menon, Geeta, Priya Raghubir, Nidhi Agrawal. 2008. Health Risk Perceptions and Consumer Psychology.