Journal Article

A Brains-to-Society systems model of individual choice

Marketing Letters
Author(s)

Laurette Dube

Antoine Bechara

Ulf Bockenholt

Asim Ansari

Alan Dagher

Wayne DeSarbo

Ross Hammond

Terry Huang

Scott Huettel

Peter Kooreman

Date Published: 2008
Citations: Dube, Laurette, Antoine Bechara, Ulf Bockenholt, Asim Ansari, Alan Dagher, Wayne DeSarbo, Ross Hammond, Terry Huang, Scott Huettel, Peter Kooreman. 2008. A Brains-to-Society systems model of individual choice. Marketing Letters. 323-336.