Working Paper

Value Merchants: Managing Your Sales Force as if Profitability Depended on It

MIT Sloan Management Review
Author(s)

James Anderson

Nirmalya Kumar

James Narus

Date Published: 2007
Citations: Anderson, James, Nirmalya Kumar, James Narus. 2007. Value Merchants: Managing Your Sales Force as if Profitability Depended on It. MIT Sloan Management Review.