Book Chapter
Understanding Advertising Effectiveness from Psychological Perspectives: The Importance of Attitudes and Attitude Strength
Author(s)
Derek D. Rucker
Richard Petty
Joseph Priester
Date Published:
2007
Citations:
Rucker, Derek D.
, Richard Petty, Joseph Priester. 2007. Understanding Advertising Effectiveness from Psychological Perspectives: The Importance of Attitudes and Attitude Strength.