Book Chapter

Understanding Advertising Effectiveness from Psychological Perspectives: The Importance of Attitudes and Attitude Strength

Author(s)

Derek D. Rucker

Richard Petty

Joseph Priester

Date Published: 2007
Citations: Rucker, Derek D., Richard Petty, Joseph Priester. 2007. Understanding Advertising Effectiveness from Psychological Perspectives: The Importance of Attitudes and Attitude Strength.