Working Paper

To Switch or Not to Switch: Influence of Generics on Physician Prescription Behavior

Author(s)

Tulikaa Bhatia

Karsten Hansen

Lakshman Krishnamurthi

Date Published: 2007
Citations: Bhatia, Tulikaa, Karsten Hansen, Lakshman Krishnamurthi. 2007. To Switch or Not to Switch: Influence of Generics on Physician Prescription Behavior.