Author(s)

Pablo Briñol

Richard Petty

Carmen Valle

Derek D. Rucker

Alberto Becerra

Date Published: 2007
Citations: BriƱol, Pablo, Richard Petty, Carmen Valle, Derek D. Rucker, Alberto Becerra. 2007. The Effects of Message Recipient Power on Persuasion: A Self-Validation Analysis. Journal of Personality and Social Psychology. (6)1040-1063.